SERVER CLOUD: Laura Ashley Customizes Online Retail Experiences Globally with Oracle Commerce

Oracle helps worldwide retailer seamlessly ship customized merchandise on-line to prospects the world over

Laura Ashley, a world life-style retailer, has chosen Oracle Commerce Cloud to assist its rising international on-line enterprise. With Oracle Commerce Cloud, Laura Ashley is ready to create seamless, built-in buyer experiences throughout conventional and digital channels and improve stock administration to fulfill rising demand for customized, one-of-a-kind items on-line.

Laura Ashley sells customized furnishings, dwelling equipment, adorning and style merchandise in shops all through the UK, Eire and France and franchisees in 29 territories globally. To additional prolong its rising on-line enterprise, Laura Ashley started promoting customized merchandise on-line in 2001. With over a million mixtures of made-to-order merchandise at any given time, Laura Ashley wanted extra management over its on-line retailer to seamlessly ship customized merchandise to prospects the world over. To handle this complexity and guarantee it might ship the absolute best buyer expertise, Laura Ashley chosen Oracle Commerce Cloud.

“Prospects can see our merchandise and customise them in retailer, however a rising quantity need the choice to purchase personalized gadgets on-line as nicely and this was including vital complexity to our enterprise,” mentioned Colin Rice, chief data officer, Laura Ashley. “With Oracle Commerce Cloud, we’ve been capable of streamline enterprise processes and capitalize on the chance to promote customized items on-line globally. Oracle Commerce Cloud was the one platform that would accommodate our wants and nonetheless give us room to develop.”

With Oracle Commerce Cloud, Laura Ashley has been capable of redesign and internationalize its web site so every territory can customise its on-line storefront. By enabling Laura Ashley to seamlessly combine its stock system and commerce platform, Oracle Commerce Cloud has offered a versatile platform that permits the corporate to regulate its entrance finish, ship customized experiences at scale and construct on its quickly increasing on-line enterprise, which has grown 23% % within the final three years…

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